Privacy policy

Last updated: September 3, 2026

Sage & Wren operates this store and website, including the information, content, features, products and services made available through it (the “Services”). Sage & Wren is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use and disclose your personal information when you visit our website, make a purchase, create an account, contact us or otherwise interact with Sage & Wren.

Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read and understood how your personal information is handled as described below.

Personal Information We Collect

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with Sage & Wren, we may collect or process:

Contact information, including your name, billing address, shipping address, email address and, where provided, telephone number.
Payment and transaction information, including your chosen payment method, payment confirmation, transaction details and information necessary to process your payment. Payment information is processed through Shopify and its payment providers.
Account information, if you choose to create or use a customer account, including your account details, preferences and settings.
Order information, including products you purchase, return or cancel and your previous transactions with us.
Communications, including information you provide when contacting Sage & Wren with a question, request or customer service enquiry.
Device and technical information, including information about your device, browser, network connection, IP address and similar identifiers.
Usage information, including information about how you interact with and navigate our website.
Marketing preferences, including whether you have chosen to receive marketing communications from us.

How We Collect Personal Information

We may collect personal information:

Directly from you when you place an order, create an account, contact us, subscribe to marketing or otherwise provide information to us.
Automatically when you use our website, including through cookies and similar technologies.
From Shopify and service providers that help us operate our store, process payments, prevent fraud, fulfil orders and provide other business services.
How We Use Your Personal Information

We may use your personal information to:

Process and fulfil orders. This includes taking payment, confirming your order, producing and preparing your items, arranging delivery, providing tracking information and managing returns, refunds or cancellations.

Provide customer service. We use information you provide to respond to questions, resolve problems and communicate with you about your orders or our Services.

Operate and improve Sage & Wren. We may use information about how customers use our website to maintain, understand and improve our store and shopping experience.

Provide marketing communications. Where you have chosen to receive marketing from Sage & Wren, we may use your information to send you relevant news, product information, offers and other promotional communications. You can unsubscribe from marketing emails at any time.

Protect our business and customers. We may process information to detect and prevent fraud, misuse, security incidents and other potentially unlawful activity.

Meet our legal obligations. We may process and retain information where necessary to comply with applicable legal, accounting, tax or regulatory requirements or to establish, exercise or defend legal claims.

Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information. Depending on the circumstances, we may rely on:

Contract — where processing is necessary to enter into or perform our contract with you. This includes processing payments, producing and fulfilling your order, arranging delivery, dealing with returns or refunds and providing customer service relating to your purchase.

Legal obligation — where processing is necessary for us to comply with applicable legal, accounting, tax or regulatory requirements.

Legitimate interests — where processing is necessary for the legitimate operation of Sage & Wren, including maintaining and improving our Services, preventing fraud, securing our website, responding to enquiries and protecting our legal rights, provided those interests are not overridden by your rights and freedoms.

Consent — where you have actively consented to particular processing, such as receiving certain marketing communications or the use of non-essential cookies where consent is required. Where we rely on consent, you may withdraw it at any time.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate Sage & Wren, including:

To Shopify, which provides the ecommerce platform used to operate our store.
To payment providers for the secure processing of payments.
To delivery and postal providers where necessary to deliver your order and provide tracking services.
To service providers that help us operate, secure and maintain our website and business.
Where you specifically direct or consent to us sharing information.
Where required by law, regulation, court order or other valid legal process.
Where necessary to establish, exercise or defend our legal rights or protect Sage & Wren, our customers or others.

We only disclose information where there is an appropriate reason to do so and only to the extent reasonably necessary for the relevant purpose.

Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of our Services in order to provide its ecommerce platform and related services.

Information submitted through our store may therefore be processed by Shopify and its service providers, including in countries outside the United Kingdom.

Shopify may also process certain information as an independent data controller for its own purposes and features.

You can learn more about how Shopify handles personal information through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the store, remember preferences, understand how visitors use the website, provide relevant functionality and, where applicable and permitted, support marketing and advertising.

Where required by law, non-essential cookies will only be used with your consent. You can manage your cookie preferences using the privacy or cookie controls provided on our website.

Third-Party Websites and Links

Our Services may contain links to websites or online services operated by third parties.

If you follow a link to a website that is not operated by Sage & Wren, that third party's own privacy policy and terms will apply. We are not responsible for the privacy, security or content of third-party websites.

Children's Data

Our Services are intended for customers who are legally able to enter into a purchase contract and are not directed at children.

We do not knowingly collect personal information from children where doing so would be contrary to applicable law. If you believe a child has provided personal information to us inappropriately, please contact us so that we can take appropriate action.

Security

We take reasonable measures to protect personal information handled through Sage & Wren.

However, no method of transmission or electronic storage can be guaranteed to be completely secure. You should therefore avoid sending sensitive or confidential information through unsecured communication channels.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, maintaining appropriate business and transaction records, resolving disputes and complying with legal, tax, accounting and regulatory obligations.

The appropriate retention period depends on the type of information, why we hold it and any applicable legal requirements.

When information is no longer required, we will delete it or otherwise handle it in accordance with applicable data protection law.

Your Rights

Under UK data protection law, you may have rights relating to your personal information, including the right to:

Request access to personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask us to delete your personal information in certain circumstances.
Ask us to restrict how your information is processed in certain circumstances.
Object to certain processing of your personal information.
Request the transfer of certain information to you or another organisation where applicable.
Withdraw consent where we rely on consent as our lawful basis for processing.

These rights are not absolute and may be subject to exceptions under applicable law.

We may need to verify your identity before responding to a request.

Marketing Communications

If you have chosen to receive marketing emails from Sage & Wren, you can unsubscribe at any time using the unsubscribe link contained in our marketing emails.

Unsubscribing from marketing does not prevent us from sending transactional or service communications that are necessary in connection with an order, customer account or enquiry.

International Transfers

Shopify and other service providers used to operate our Services may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law, such as UK-approved contractual safeguards or transfers to countries recognised as providing an adequate level of protection.

Complaints

If you have a concern about how Sage & Wren handles your personal information, please contact us first so that we can investigate and respond.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices or legal and regulatory requirements.

When we make changes, we will publish the updated Privacy Policy on our website and update the “Last updated” date.

Contact Us

If you have questions about this Privacy Policy, would like to exercise your data protection rights or have a concern about how your personal information is handled, please contact:

Sage & Wren
Email: hello@sagendwren.co.uk

For the purposes of applicable UK data protection law, Sage & Wren is the controller of the personal information described in this Privacy Policy.